Functional Ingredients is a concept we developed to showcase the educational components of the Equinox Hotels brand pillar, Nutrition. The team spent years crafting a rich menu of food, beverage and high performance offerings that would amplify travelers performance while on the road.
From optimized sleep regimes to mitigating against jet lag, Functional Ingredients was developed as guide to help guests make the best choices for their needs at any given moment.
We designed a beautiful suite of digital assets and a menu that would educate travelers around their nutritional choices and wellness hygiene while traveling and serve as a guide when making food and beverage choices during their stay.