Rituals

After nearly a year of iterating on creative briefs, Rituals, a regenerative app focused on circadian rhythm kicked off. The scope was a custom tvOS app that would include films, meditations, and a digital and analog book around travel tips based on the 24-hour body clock.

The goal of the project was to build an elevated digital experience that was both beautiful and easy to use, while also giving guests simple and informative AM + PM Rituals that would help them overcome jet lag, sleep better and feel naturally more energized in the morning.

Once we locked in the concept around optimizing circadian rhythm we kicked off the tvOS project shortly. This included a custom app with a simple and modern interface that would allow guests to easily move throughout the chapters of each Ritual as needed. We created meditations that would serve a guide based on body highs and lows and supporting AM + PM tips to help travelers move throughout their day and then into sleep more seamlessly.

We were thrilled to see guests and media immediately embrace the concept as an informative and easy to use program during their travels, and released the project for public consumption during covid as a means to help everyone feel a little bit better during challenging times.