The Spa by Equinox Hotels

The Spa by Equinox Hotels was looking for a modern and elevated brand identity that would work in parallel with the global Equinox Hotels brand.

This entailed defining a structure around the '5-Circuit Experience' we developed alongside supporting iconography, imagery, and a more engaging user experience. Each of the icons were carefully selected alongside the circuit they would represent, new imagery was replaced that put more of a emphasis on the art of the body and less about a traditional spa.

The user experience was developed to catch the viewers attention through bold imagery, while pushing them further down the page to engage with different interactive elements. This led to higher conversions at the spa, an increase in subscribers and web traffic, and upselling at the property around spa services