The goal was to craft a holistic brand identity, strategy, and content approach for the Equinox Hotels Sleep Program. Through intensive research and collaboration with Equinox Hotels and experts in the field of sleep science, we designed a digital concept where sleep is seamlessly integrated into the hotel's physical environment and 24-hour programming, aligning with Equinox Hotel's ethos of maximizing human performance.
The brand strategy focused on an empirical, science-driven approach to sleep, positioning Equinox Hotels as a dominant force in sleep tourism and innovation, comprehensive work included logo design, brand guidelines, and content strategy, all aimed at conveying Equinox Hotels' commitment to elevating the sleep experience.
Equinox Hotels continues to dominate the sleep tourism industry through its luxury high-performance experience focused on delivering the best night's sleep to their guests.
Equinox Hotels Sleep Program
March 15, 2023
Concept
Brand Strategy
Logo Design
Visual Identity
Copywriting
Content Strategy
Content Production
equinox-hotels.com/nyc/sleep/
equinox-hotels.com/nyc/package/equinoxhotels-sleep-program/
Experience Equinox Hotels’ Art + Science of Sleep: a 2-night immersive stay optimized for rest, complete with AM + PM Rituals and state-of-the-art amenities. Indulge in the Spa Wave Table for 3 hours of sleep in 30 minutes, along with cryotherapy treatments, hot and cold plunges, and melatonin-enhanced beverages for the ultimate sleep performance.
