Studio RRD

Our goal was to conceptualize a new brand that maintained the integrity of the original Rob Ross Design concept, but offered an elevated visual identity that would allow Studio RRD to naturally transcend into new verticals.

We created a new brand that reflects the harmony between opposing visual elements. This approach reveals Studio RRD as an all-encompassing studio, with the ability to merge distinct worlds of art, innovation and design. The logo connects bright and bold with simplicity and minimalism while weaving in a clear, defining statement of calm mastery. The Studio RRD logo is a natural progression of growth; an ode to the original while representing a future of exponential growth and possibility. 

The original firm name was simplified to an acronym and maintained a strong typeface to represent the fearless visual work that exists within RRD’s day-to-day existence. Studio is introduced through a toned down and minimal complement to RRD, creating a compelling identity that positions Studio RRD as the industry go-to for lighting, design, production and everything in between.