Glasco started as a single property in Woodstock, NY listed on Airbnb, the owner came to us looking to build a hospitality collective around the single home and turn into a global brand. We started with the core identity work, understanding what it meant to be a collection of luxury homes and how that would sit in a competitive market place. The core identity consists of a sophisticated logo and a mark, that we wanted to represent a heritage brand rooted in modern luxury. We developed naming conventions around the single properties so each logo could as a recognizable mark within the larger brand. The identity work was formed through looking at luxury hospitality through the lens of the comfort of your home. We wanted to user experience and tone of voice to reflect the comfort you feel in your own home, but the excitement around discovery when traveling to a new place.
Equinox Hotels
May 1, 2019
Visual Identity
Copy Writing
Transport yourself to Glasco, an evolved hospitality concept reimagined for the modern traveler. Envision the serenity of a private home combined with the touchpoints of a five-star hotel. With every detail, we strive to make you feel a sense of warmth, comfort, and luxury.
"Glasco Woodstock is perfect for a luxurious weekend getaway—perched upon a sprawling 16 acres, this converted-barn home has a design-forward interior complete with 30-foot ceilings as well as five-and-a-half bedrooms. The service is also top-notch, as the property comes with a 24-hour digital concierge as well as a private chef upon request."
- Vogue, September 9, 2021
